The program runs on a cohort model rather than open, rolling enrollment. A limited number of applications are accepted per cohort, because every member gets an assigned mentor and mentor capacity is the limiting resource — cohorts are intentionally kept small.
The team reviews applications and is selective, screening for serious, responsive, action-taking business owners rather than for an existing company or prior experience. If accepted, you are onboarded together with your cohort at its start on a group kickoff call, where you meet your mentor and account success manager and begin your positioning calls and roadmap.
Seats open when members complete their program term and cycle out, so if you miss an enrollment window you wait for the next cohort. A new cohort starts once its application slots are filled.
One practical note: if you enroll and change your mind before the team begins working on your account and onboarding, you can request a refund, and the program describes a money-back commitment if your application was accurate and the specific items promised in the offer are not delivered. Confirm the current terms on your enrollment call.